Unless you’re under the age of 25, you may feel a little intimidated by the complex world of social media. We get it—with so many platforms and functions to navigate, keeping up can feel like a chore. However, digital marketing success is dependent on your ability to reach new audiences […]
By Cory Sterling, guest blogger, lawyer, and founder of Conscious Counsel As the wellness industry has changed over the last year and a half, operating online has become an essential element of running a versatile and pandemic-proof business. If you’re like most people, the law is the last thing […]
Everyone needs a sense of purpose, and the same goes for businesses. According to recent stats, nearly 80% of consumers feel more deeply connected to brands that reflect values similar to their own. Don’t worry—this doesn’t mean you have to solve all the world’s problems. It does, however, mean your business stands […]
Imagine this scenario: you want to schedule an appointment with your favorite personal trainer. The fitness studio where she works says you can make a booking via text, email, or telephone. Which option would you choose? If your answer is text messaging, you’re not alone. According to stats from ZipWhip, 67% […]
Over the years, podcasts have grown in popularity as a source of entertainment and education. At the moment you’ll find more than 2.3 million podcast shows, which is up significantly from 550,000 podcasts in 2018. Podcasts can be an essential learning tool for anyone, especially fitness business owners. In the […]
With 57% of the world’s population now on social media, a solid social media strategy is one of the best ways to reach your audience. That doesn’t mean it’s easy. Encouraging engagement with social media post captions is essential for online success. But how exactly can you craft effective social […]
By nature, we are highly visual creatures. Research consistently shows that humans engage more with visual content than any other type of content. In fact, eMarketer found that around 75% of American internet users search for visual content before making a purchase. Visual content is also more memorable than text-based […]
As the world changed in 2020, most gyms and fitness studios adapted by offering digital memberships to their clients. According to the latest trends, online fitness is up 134.7% in 2021 and the virtual fitness market as a whole is expected to climb at a compound annual growth rate of […]
Not all clients are created equal. Depending on industry, it can cost five to 25 times more to acquire a new client than to retain one. The global health and fitness industry is currently valued at $96.7 billion and is projected at a steady increase. What this means for fitness […]
By Maura Vella, guest blogger and business advisor at Cultivate Advisors and co-owner of 105F Hot Yoga & Pilates Running a small business for 15 years, I’ve seen it all. Ups, downs, and even a pandemic thrown into the mix. Despite being knocked down, I always get up again. Over the course of one year, I […]
When it comes to pay-per-click (PPC) and search advertising, there is no better option than Google Ads. According to research from Unbounce, PPC visitors are 50% more likely to purchase from a business than organic visitors. With 3.5 billion searches on Google daily, there is no doubt that Google Ads […]
By KK Hart, guest blogger and certified business coach and consultant A lot has changed over the last year and a half due to COVID-19. It has forced many of us to adapt and find a new normal. In the fitness industry, whenever someone wanted to work out, they […]
