Are you struggling to grow your fitness business in 2021? Depending on your industry, you may be suffering from the effects of the COVID-19 pandemic. Since the beginning of 2020, fitness studio and gym owners have witnessed a sharp drop in client engagement, losing a collective $13.9 billion between March and August […]
Everything You Need to Know About Data Protection and Security for Your Business
At WellnessLiving, we prioritize the protection of customer data above everything else. After all, our customers trust us with sensitive personal information of their clients. From credit card details to health-related data, this information represents a goldmine for cybercriminals or opportunistic salespeople. So, to help you avoid letting down your […]
Your 5-Point Checklist When Looking for New Business Management Software
Good business management software is hard to find. With many customer relationship management (CRM) and scheduling platforms available, it can be easy to get lost when doing a deep dive Google search. After all, there are hundreds of options out there. How do you choose? As you search through the […]
8 Books Entrepreneurs Need to Read
What is the secret for any successful business owner? They read—it’s one of their favorite habits and they do it a lot. Books help entrepreneurs succeed in so many amazing ways. They help you gain insight, develop new skills, learn business tips and strategies, and introduce you to different perspectives […]
What Does a Vaccine Mean for the Fitness Industry?
From the job market to travel, the COVID-19 pandemic has affected almost every facet of life. Social distancing regulations have made it difficult for businesses to go about their daily operations, resulting in loss of revenue and lay-offs. One industry that’s been hit particularly hard is the fitness industry—between the […]
Instagram Reels 101: Why Should Your Business Consider It?
Instagram Reels, which features bite-sized video clips, is reeling in new users and is used as a marketing campaign tool to help businesses grow. Studies show that 85% of Internet users watch online video content each month, making videos a great platform to engage with potential clients. Are you looking […]
Release Notes June 2021 Version 21.48
At WellnessLiving, we’re always improving! A big reason why we have so many happy customers is because we listen to what they want, and then bring their ideas to life in our software. To us, that’s the epitome of user-friendly software design. With this release, we’re excited to introduce the new Message Center, the new Memberships by Location Details Report, and […]
The Rise of SMS Marketing and Why You Need It
Text message marketing—or short message service (SMS) marketing—is on the rise as an effective way for your business to connect with a receptive audience in real time. As an essential marketing strategy with a high consumer response rate, SMS marketing allows your business to increase client engagement now that personal […]
7 Mistakes to Avoid When Using Facebook Ads
Boasting around 2.85 billion active monthly users, Facebook is the biggest social network in the world. If your marketing team is yet to implement a Facebook ad strategy, you could be missing out on tons of potential leads. As any seasoned user of Facebook ads will tell you, purchasing advertising space […]
Online Ads: How Google and Apple Privacy Updates Impact Your Marketing
Does your small business rely on social media advertising to bring in new leads? According to a study from BIA/Kelsey, 77.6% of small businesses report using social media to promote their business. If you’re one of them, then you’re probably concerned about how new privacy changes from Google and Apple […]
How to Market Your Outdoor Fitness Classes This Summer
After so many months of the pandemic, things are slowly beginning to return to normal. But not everyone is ready to jump straight back into life as it was before. You and your clients might be feeling cautious about resuming exercise classes indoors. Working out on your own in a […]
How to Write Email Subject Lines That Make Clients Want to Buy
Are your email campaigns falling flat? Your email subject lines could be to blame. While it may be tempting to attribute your lack of success to people’s preference for alternative channels, survey data tells an entirely different story. According to recent stats, email boasts a penetration rate of 90.3% in the […]