Do you tend to base your purchasing decisions on recommendations from loved ones? You’re not alone. According to recent studies, around 65% of people have been influenced to purchase goods or services by friends and family members, while consumers are 90% more likely to trust brands recommended by loved ones. So, how can you […]
Empowering a client to accomplish their fitness goals requires finding out more about them. The same goes for growing your studio and creating a positive customer experience. When customers feel they’ve had a positive experience, 89% of them are more likely to patronize your business again. Not only will they […]
It costs five to 25 times more to acquire a client than to retain one, yet only 18% of businesses focus on customer retention. As a fitness business owner, unused memberships and losing clients come with the job. To get your clients to remain active and stick with you, it […]
By now, the secret is out. Search engine optimization (SEO) is the magic sauce for any digital marketing strategy. Case closed, right? Not quite. Social media marketing for fitness industry companies plays a role in helping you get your brand in front of a larger audience. SEO and social media […]
Wouldn’t it be great if your business had a constant stream of raving testimonials and reviews that you could showcase to potential leads? Fortunately, many statistics support a social proof strategy. Social proof isn’t just a marketing buzzword, it’s a critical part of the client journey. In fact, studies show […]
Financial clarity is key to your fitness and wellness business’s success. A complete picture of your finance process flow in a clear easy-to-view format allows you to make smarter business decisions, quicker. With tax season around the corner, now is the perfect time to take control of your money and […]
Achieving fitness goals should be an unforgettable experience for your clients. The question is—are you making the most of that experience? It’s time to get personal. That is, it’s time to get personal when it comes to your fitness client experience. A whopping 88% of consumers are looking for a […]
One of the most powerful forms of marketing is word-of-mouth. Think about it. Humans buy from humans. Wouldn’t you rather listen to someone you actually know than a random ad on the radio? According to Nielsen, 92% of consumers trust recommendations from family and friends over any other type of […]
We’re starting this year with another exciting release to help your business get a head start and set you on the path to success. In this release, we’re excited to launch Alert Center—a feature that will keep you in the loop about your business’s activities with real-time alerts for service […]
Customer retention doesn’t come easy for fitness businesses. Even though people crave wellness, generating leads is only half of the equation. The real prize—and toughest part—is nurturing leads to gain loyal clientele. Unfortunately, a lot of brands haven’t gotten the message. Loyal customers spent 67% more than new clients. Yet, […]
The benefits of setting goals are endless. Goals give you greater direction, focus, and have proven to increase productivity. Watch episode 24 of Live Your Dream as guest host and business/mindset coach, Beth Bishop, helps you set goals that stick once and for all. You’ll learn how to re-wire old […]
Your members show up to your studio for one reason—they believe your services will help them reach their fitness goals. Whether they want to lose weight for a special event, build muscle to boost self-confidence, or simply get active to reduce stress, the end goal is always to better themselves. […]
