SMS (short message service) messaging—or texting—has emerged as a highly lucrative tool in today’s diverse marketing landscape. According to recent stats, SMS marketing campaigns tend to generate customer engagement rates six to eight times higher than standard email messages when measuring brand awareness and data collection. What’s more, text message […]
No business website is complete without a few carefully constructed landing pages. Across all industries, the average landing page boasts a stunning conversion rate of 26%, thereby helping businesses boost profits. If you’ve never heard of a landing page before, you’re not alone—many marketers overlook how valuable they can be for […]
Barbecues and beach vibes make the summer feel so right! This August, we’re bringing you our cool new features and improvements. Get excited about the launch of FitLIVE—this addition to WellnessLiving will allow you to manage all your virtual services with ease. We also added new options to the schedule […]
Unless you’re under the age of 25, you may feel a little intimidated by the complex world of social media. We get it—with so many platforms and functions to navigate, keeping up can feel like a chore. However, digital marketing success is dependent on your ability to reach new audiences […]
By Cory Sterling, guest blogger, lawyer, and founder of Conscious Counsel As the wellness industry has changed over the last year and a half, operating online has become an essential element of running a versatile and pandemic-proof business. If you’re like most people, the law is the last thing […]
Everyone needs a sense of purpose, and the same goes for businesses. According to recent stats, nearly 80% of consumers feel more deeply connected to brands that reflect values similar to their own. Don’t worry—this doesn’t mean you have to solve all the world’s problems. It does, however, mean your business stands […]
Imagine this scenario: you want to schedule an appointment with your favorite personal trainer. The fitness studio where she works says you can make a booking via text, email, or telephone. Which option would you choose? If your answer is text messaging, you’re not alone. According to stats from ZipWhip, 67% […]
Over the years, podcasts have grown in popularity as a source of entertainment and education. Podcasts can be an essential learning tool for anyone, especially fitness business owners. In the fitness industry, podcasts serve as a great platform for expert hosts to interview other successful fitness professionals, where you can […]
With 57% of the world’s population now on social media, a solid social media strategy is one of the best ways to reach your audience. That doesn’t mean it’s easy. Encouraging engagement with social media post captions is essential for online success. But how exactly can you craft effective social […]
Eye-popping graphics and creative video content are a must for any marketing strategy and a great way to showcase your business. But not everyone is a graphic designer, especially when your priority is running a gym or boutique fitness studio. How do you create images or videos for your blog, […]
As the world changed in 2020, most gyms and fitness studios adapted by offering digital memberships to their clients. According to the latest trends, online fitness is up 134.7% in 2021 and the virtual fitness market as a whole is expected to climb at a compound annual growth rate of […]
Not all clients are created equal. Depending on the industry, it can cost five to 25 times more to acquire a new client than to retain one. The global health and fitness industry is currently valued at $96.7 billion and is projected to experience a steady increase. What this means […]
