Text message marketing—or short message service (SMS) marketing—is on the rise as an effective way for your business to connect with a receptive audience in real time. As an essential marketing strategy with a high consumer response rate, SMS marketing allows your business to increase client engagement now that personal […]
Boasting around 2.85 billion active monthly users, Facebook is the biggest social network in the world. If your marketing team is yet to implement a Facebook ad strategy, you could be missing out on tons of potential leads. As any seasoned user of Facebook ads will tell you, purchasing advertising space […]
Does your small business rely on social media advertising to bring in new leads? According to a study from BIA/Kelsey, 77.6% of small businesses report using social media to promote their business. If you’re one of them, then you’re probably concerned about how new privacy changes from Google and Apple […]
After so many months of the pandemic, things are slowly beginning to return to normal. But not everyone is ready to jump straight back into life as it was before. You and your clients might be feeling cautious about resuming exercise classes indoors. Working out on your own in a […]
Are your email campaigns falling flat? Your email subject lines could be to blame. While it may be tempting to attribute your lack of success to people’s preference for alternative channels, survey data tells an entirely different story. According to recent stats, email boasts a penetration rate of 90.3% in the […]
In 2020, more people were socializing online due to the pandemic—there was a 13.7% increase in the number of global social media users overall. As the year ended, Instagram continued to see consistent user growth and surpassed the 1 billion user mark for the first time. Just because you have […]
Facebook is the most targeted form of advertising, allowing you to pinpoint your audience, which is especially useful for gyms and fitness studios. Among all industries, Facebook ads have the highest conversion rate for the fitness industry at 14.29%, while the average is 9.21%. It’s time to take full advantage […]
By Emile Studham, guest blogger and co-founder/director of Performance by Design Helping professional sports teams improve their performance by integrating is a wonderful privilege we do not take lightly. There are many things we can learn from professional sports that translate into small businesses. One of the things pro […]
The pandemic has prompted us to seek innovative ways to build revenue for businesses to survive. Online workshops and programs help attract new clients and teachers, offer more value to your community, and lead to higher profits for your business. Lisa Greenbaum knows a thing or two about virtual programs […]
In 2020, when businesses went online to survive, they upgraded their skills and began livestreaming classes and recording videos. Studio owners had to train themselves on everything digital overnight, including what cameras and lighting to use. Although we live in a digital age, not every fitness business owner or yoga […]
Almost overnight, fitness businesses adapted to the pandemic. In 2019, 7% of gym goers had tried livestream classes and 17% were working out with on-demand videos. Fast forward to 2020 and 75% of people are livestreaming their workouts and 70% are working out with pre-recorded videos. Your business has pivoted […]
The ongoing financial burden from COVID-19 has been felt by small businesses worldwide. In the U.S., it was estimated that the gym and health club industry lost $13.9 billion and 25% of gyms were expected to close by the end of 2020. To support small businesses through this time, government […]
