Over the years, podcasts have grown in popularity as a source of entertainment and education. Podcasts can be an essential learning tool for anyone, especially fitness business owners. In the fitness industry, podcasts serve as a great platform for expert hosts to interview other successful fitness professionals, where you can […]
The Anatomy of Writing Social Media Post Captions
With 57% of the world’s population now on social media, a solid social media strategy is one of the best ways to reach your audience. That doesn’t mean it’s easy. Encouraging engagement with social media post captions is essential for online success. But how exactly can you craft effective social […]
8 Graphic Design Principles That Will Boost Engagement
Eye-popping graphics and creative video content are a must for any marketing strategy and a great way to showcase your business. But not everyone is a graphic designer, especially when your priority is running a gym or boutique fitness studio. How do you create images or videos for your blog, […]
8 Key Elements of a Sales Pitch for Your Hybrid Fitness Business
As the world changed in 2020, most gyms and fitness studios adapted by offering digital memberships to their clients. According to the latest trends, online fitness is up 134.7% in 2021 and the virtual fitness market as a whole is expected to climb at a compound annual growth rate of […]
Understanding the Lifetime Value of Your Fitness Clients
Not all clients are created equal. Depending on the industry, it can cost five to 25 times more to acquire a new client than to retain one. The global health and fitness industry is currently valued at $96.7 billion and is projected to experience a steady increase. What this means […]
10 Tips to Create Massive Growth in Your Business
By Maura Vella, guest blogger and business advisor at Cultivate Advisors and co-owner of 105F Hot Yoga & Pilates Running a small business for 15 years, I’ve seen it all. Ups, downs, and even a pandemic thrown into the mix. Despite being knocked down, I always get up again. Over the course of one year, I […]
Google Ads 101: A Complete Guide to Google Ads for Your Fitness Business
With 3.5 billion searches on Google daily, there is no doubt that Google Ads need to be part of your marketing strategy to help drive sales and grow your fitness business. However, if you run a campaign before you understand the basics, you could be wasting time and money. Here […]
One Year Later: Adapting New Trends for a New Normal
By KK Hart, guest blogger and certified business coach and consultant A lot has changed over the last year and a half due to COVID-19. It has forced many of us to adapt and find a new normal. In the fitness industry, whenever someone wanted to work out, they […]
Top 5 Key KPIs for a Fitness Center
How do businesses separate themselves from the competition? This is where data comes in. Nowadays, no growth and marketing strategy plan is complete without a data analysis component. After all, the digital revolution has made valuable data accessible for organizations of all sizes. And it’s immensely profitable. Why? Understanding your […]
Everything You Need to Know About Data Protection and Security for Your Business
At WellnessLiving, we prioritize the protection of customer data above everything else. After all, our customers trust us with sensitive personal information of their clients. From credit card details to health-related data, this information represents a goldmine for cybercriminals or opportunistic salespeople. So, to help you avoid letting down your […]
Your 5-Point Checklist When Looking for New Business Management Software
Good business management software is hard to find. With many customer relationship management (CRM) and scheduling platforms available, it can be easy to get lost when doing a deep dive Google search. After all, there are hundreds of options out there. How do you choose? As you search through the […]
8 Books Entrepreneurs Need to Read
What is the secret for any successful business owner? They read—it’s one of their favorite habits and they do it a lot. Books help entrepreneurs succeed in so many amazing ways. They help you gain insight, develop new skills, learn business tips and strategies, and introduce you to different perspectives […]